Since its opening in 2010, Panache (originally Panache Vintage & Finer Consignment), has been a staple in the Rochester fashion and consignment industry. Founded by the original Panache Princess, Joan Lincoln, a second store opened soon after in 2014 under the same name for home and decor next door. While her accomplishments have always focused on female-based retail, make-up artistry, marketing and event planning careers, her real passion for empowering women was defined through her fashion forward approach to dressing women head-to-toe. While the crown may have been passed in December of 2023, you can still find Joan on her radio show, helping with Fashion Week Rochester, and of course, a few days a week at Panache.